The "Amazon Effect" has changed customer expectations forever. People want instant answers, instant booking, and instant confirmation.
Service businesses that cling to "9-to-5" hours are being left behind. If a pipe bursts at 2 AM or a furnace dies on Christmas Eve, the customer isn't going to leave a voicemail and wait. They are going to keep calling until someone answers.
That "someone" needs to be you. And with AI, it can be—without you actually waking up.